2 INDIAN UPCYCLING BRANDS YOU NEED TO KNOW ABOUT

The good news is that fashion is evolving along with everything else. A growing number of designers are choosing the environmentally friendly path, encouraging us to stray from rapid fashion. These revolutionary brands capitalise on the idea of upcycling, which is the process of using surplus fabric, sometimes known as deadstock, to make new goods. We support the goal of reducing the amount of textile waste produced! Let’s examine five such brands that you should be aware of.

Abraham and Thakore

Used X-ray films that were turned into sequins, abandoned buttons, and coke cans were used to create the pair’s “Old-New” collection. Their collection featured Kantha work, a customary method of repurposing aged textiles, on fabrics in shades of grey, charcoal, and ivory. This gave Kantha art, which is typically thought to be done on printed fabrics, a new twist! Repurposing done right.

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